The art jewellery creation adventure
begun on 1975 when Vasilis and Marianna Nikolaidis established their own jewellery workshop businesses creating hand made jewelry, exploiting their previously acquired working experience, with a great emphasis on robustness and detail.
Continuing to create and produce jewellery both Vasilis and Marianna decided in 1981 to open their first retail shop in the area of Acropolis, named Greek Roots. They were specialised in creating and selling silver and gold items with precious and semi precious stones, inspired by the Greek heritage based on ancient and traditional Greek motives.
Given Marianna’s passion for the contemporary art, they started adding collections from distinguished Greek jewellery designers leading in 1988 to a new retail store named George Art Jewels, their son’s name, by offering pieces that it wont be found just anywhere in Greece.